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Press: Wake Up to A Breakup Press Release (Short)

Wake Up to A Breakup Press Release (Short)

Apr 29, 2008

‘Rejection flavored frosting’ offers relevant insights from experts, along with comedy, celebs and retail therapy

New York, NY, 2008— Ever been dumped? You're not alone. In anticipation of the release of "He's Just Not That Into You” — a new movie starring Jennifer Aniston — Plum TV host and model/actress Alison Chace joins the growing group of female web personalities with a new info-tainment web series called “Wake Up To A Break Up.”

Newly launched “Wake Up” webisodes target urban, unmarried women age 18-39 searching for answers or escape from romance gone wrong. Content includes advice from experts and authors — including Dr. John Jacobs, author of All You Need is Love and Other Myths About Marriage, as well as lighthearted comedy spoofs, juicy celebrity break-ups and essential retail therapy.

Über-web florist, 1-800-Flowers suggests one cure for dating angst: a massive, self-indulgent bouquet of flowers. Perhaps more apt, through a partnership with Match.com, the pioneer of the Internet dating industry, dejected divas can post personal ads and rebound to make love happen online.

Chace is capitalizing on the “clicking chicks” phenomenon — the post-Sex and the City generation, which increasingly views web based content as a vital part of its everyday media consumption. According to a report by Piper Jaffray, online video usage continues to increase as traditional TV viewing declines — with YouTube ahead of the TV networks as the top destination for video. “The web, not conventional television, is how new brands will be born,” says Thomas Hughes, VP-Broadband, Worldwide Digital Media Group of MGM Studios.

Wake Up To A Break Up — 2

“Alison Chace has the potential to be a major player in the Internet ‘hosting’ world. She is talented, irresistible, and pops right out of the screen,” says Nancy Reardon, author of the book On Camera: How to Report, Anchor and Interview.

Karen Quinn, witty chick-lit author of Wife in the Fast Lane and soon-out Holly Would Dream, observes: “Alison’s helping the lovelorn find answers to one of life’s most complex questions: “How can you mend a broken heart?” She adds, “Today’s women are more sophisticated; they like a little bite with their advice, and Alison brings it!”

Chace, who also serves as web producer, teams with bachelor-lawyer, Anthony Tomari, who helps decode “menspeak” and provide “Y chromosome” insights to perennial questions like “What was he thinking?!”

For more information, visit www.wakeuptoabreakup.tv

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Press
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